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    The 
Original
Friendship Bracelet
        
        
          Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
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    Waterproof Jewelry
Make a splash with our first-ever 100% waterproof collection—built for beach days, pool hangs, and whatever your summer throws your way.
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    Good Vibes,
Delivered Monthly
        
        
          Get up to 10 bracelets from our fave packs every month for just $14.95/month. It’s like a party in your mailbox—on repeat.
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            Feel Good,Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
              
            Stack your Story, Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
              
            Made of Friendship Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.